New Variety study from DAR – Film shows that Batman v Superman and Suicide Squad are 500% More Popular Than Captain America, X-Men and Deadpool.
Comic Book Movies are overflooding the market in the 2016. We’re at a point where the genre has become the new norm, and every studio wants their own property. Some studios have the rights to properties that date back over 75 years, such as Marvel and DC Comics. However, other studios are mining independent comic book companies to find some fresh and young material to bring to the big screen. Unfortunately, they probably won’t be able to compete with titans like Batman, Superman and Wonder Woman.
In a recent Variety article, a study from DAR – Film shows that Batman v Superman is the most popular movie on digital platforms such as “Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and Wikipedia combined”. Not far behind is David Ayer’s Suicide Squad, which releases this August. The measurement also suggests that Deadpool is the third most popular film behind the two DC titans, which is yet another debut comic book film. Deadpool is a big gamble for FOX, being that it was on the shelf for so long and was only greenlit due to fan support. If the measurements here are anything to go by, both Warner Bros and FOX will see satisfactory profits.
Here’s the exact quote from the Variety article.
Among the slew of comic book films set for release in 2016, including new “Captain America” and “X-Men“ adaptations, early social and digital tracking places “Suicide Squad” and “Batman v Superman” 500% stronger than competitors based on standing at the same point pre-release. “Batman v Superman” is currently the #1 film by volume, followed by “Suicide Squad” and “Deadpool.”
Perhaps with Batman v Superman and Suicide Squad being so much more popular than Captain America: Civil War and X-Men: Apocalypse shows that the audience is growing tired of such franchises. Additionally, the audiences aren’t the only ones fatigued. Joss Whedon has implied multiple times that directing Avengers 2 was a nightmare, and it shows with the poor quality of the film. It doesn’t help that the newest Marvel film, Civil War, is just an epilogue of sorts to Avengers 2, as it combines all the characters from that film and adds some. The X-Men franchise has been alive for more than 15 years, and it’s just now taking risks with new character films such as Gambit and Deadpool. Perhaps it’s not the comic book movie that’s growing tiring, but the ensemble and character’s we’ve come to love.
Anyway, it shouldn’t be long until actual estimates for Batman v Superman: Dawn of Justice‘s box office come flooding in across the internet from ‘analysts’, but it doesn’t take a genius to know this movie is going to be huge. We’ll definitely have several reviews up here when the time comes, each from our respective writers.
Do you think comic book movies are growing tired, or do you just want new characters to be explored such as Suicide Squad? Let us know in the comments below and share your thoughts with us on Twitter and Facebook as well.